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Having dozens of meetings with different Marketing Managers and Commucation Managers in small, medium or large multinational companies we were asked in the first place about the knowledge users have when speaking about the usability of the devices and if the users know sometimes about what they have in their pockets or in their cars. The audience is rising and some may need an "education"; it is the same like learning your mother it's easier sending an email than sending an envelope by postal services.
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Many of you would think at this: "Why is this media agency trying to promote such a service?", and more, "Why would they want to communicate with clients and users?". It sounds like it would have no sense but I am going to tell you more.
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Some years ago a fellow of mine told me he is getting annoyed of all those pushing media campaigns made on TV, Radio, Press or Outdoor. I'm sure you have heard this many times and it's not new. These media channels gather a lot of audience but, still, they are not the single ones to show us, as customers, they really care about our buying behaviour.
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