ROADvertising :: Advertising on GPS Devices

Some years ago a fellow of mine told me he is getting annoyed of all those pushing media campaigns made on TV, Radio, Press or Outdoor. I'm sure you have heard this many times and it's not new. These media channels gather a lot of audience but, still, they are not the single ones to show us, as customers, they really care about our buying behaviour.

Now I am working with Bogdan Zaman, a guy who spent almost 10 years in McCann Ericsson Advertising Agency in Romania   and many other Press and Media groups after and from which I have a lot to learn. His opinion it's completely out of a   former Media Buying Manager's background who had worked with classical media channels for a long time. And I understand him, there is no doubt about it.

Digital media channels (including the Internet) already take a big slice from the big pie which is now shared by the classical media channels. Now it's time for mobile advertising and Locations Based Services. It may sound like I know everything and I am trying to act as "the smart one". It's not about this, it's about all I see and you should see day by day as a consumer and a participant to the global economy.

We will wait and see, though it will take some time. If the consumers feel a more personal approach and, more important, not an annoying and too pushy one we may assist at a different trend in advertising. Speaking about now, just think at your mobile device - that thing you have near you everyday and the thing for which you check in the morning when you leave your home.

They say this , and I really believe them! Focusing on our market, ROADvertising's market, Austria and the Central & Eastern European countries absorb faster than the Western Europe, lately, new technologies and especially the mobile trend.