ROADvertising :: Advertising on GPS Devices

Many of you would think at this: "Why is this media agency trying to promote such a service?", and more, "Why would they want to communicate with clients and users?". It sounds like it would have no sense but I am going to tell you more.

We are very focused on obtaining a mass market in this part of Europe, in the territories where we are responsible, and we are also focused to show to consumers and merchants that this is just the beginning of the Location Based Services!

When we started our collaboration with NAVTEQ last year they said: "It will be difficult, it will be a big challenge!". And we agreed with them. And it is difficult, there is no doubt, but still a challenge. And nevertheless we have managed to promote and sell our services because some in the business-to-business field have seen a tremendous potential of the digital map as an advertising medium. Or to change the words, they see the digital map as a mix of Yellow Pages indexing, branding opportunity and Location Based Services. All just in one single digital media channel.

We think that many of you which are visiting our website want to express your opinion regarding our mission and our service and we also think we could gather a community here. It doesn't matter if you're a Marketing Manager, a CEO or just an user of Location Based services and applications.

 We want to have all your opinions and feedbacks regarding our program.