Born from Catalina Advertising, a private limited liability company established in 2002 aiming advertising channels such as Cinemadvertising or Mobile Advertising, ROADvertising Media Agency began its journey 4 years later by bringing to the market new and innovative advertising channel, GPS Navigation System Map. 

Why?

   Because we acknowledge and embrace the need for NEW in the ever changing advertising world.

Thus, we embarked on a journey with NAVTEQ, the world leader in premium-quality digital map data. As their partners we are currently in charge of implementing the Direct Access Program, by inserting Points of Interest (POI) on the NAVTEQ map.

 

At ROADvertising we are dedicated to creating a sustainable advantage for our clients and through the means of Direct Access we are helping companies from more than 50 categories complete more sales by showing their customers, at the precise time, the exact place where to fulfill their current need.

 

Knowing that it is of utmost importance for a company to make itself available and easy to reach for its clients, we have directed all our efforts and attention towards making that not only possible, but, more so, easy to achieve. And the answer is DIRECT ACCESS.

 

Through this world-wide available program we show your customers exactly where to find you, right when they need you the most – when they’re mobile and ready to buy. The Navteq map brings him to you. And WE make sure that your Points of Interest are there for him to find!

 

With this program you can manage the display, location, accuracy and completeness of your locations in the NAVTEQ database.

 

Advertise through  NAVTEQ DIRECT ACCESS , and every one of your stores, gas stations, restaurants, shopping centers, hotels and many more will be precisely positioned on the NAVTEQ® Map, the map used 100 million times a day.  It’s a cost effective way to make sure consumers can find you in today’s mobile world.