ROADvertising :: Advertising on GPS Devices

    Who is NAVTEQ? 

NAVTEQ is a leading provider of highly accurate digital map data and other content that powers navigation and location-based services solutions around the world, by using the most innovative mapping applications, such as: automotive navigation systems, mobile navigation devices, internet mapping applications, enterprise solutions (fleet, GIS, tracking, geo-marketing) and many more.

Based in Chicago, the company was founded in 1985 and nowadays it has approximately 3,300 employees located in 174 offices in   32 countries around the world.

With almost 100 million touch-points a day and more than 3 milion miles driven every year, NAVTEQ not only holds a 90% market  share in the car manufacturers industry, but has also been selected by Garmin, Magellan, Nokia, Sony, LG and other important PND vendors to enable their devices.

No less than 77 countries are currently in the NAVTEQ database with a prime coverage map and over 180 countries with an entry map, as teams of field researchers spread across the globe each day, continually driving and exploring, traveling millions of kilometers of roads, collecting detailed digital data so as to build a map that closely reflects real world conditions. Millions of Points of Interest are added this way, all resulting in a reliable and continually refined digital map that all in all enriches the consumer’s brand experience.

NAVTEQ was acquired by Nokia in August 2008. NAVTEQ is now a division of Nokia.

    Why NAVTEQ?

NAVTEQ gives you the opportunity to advertise your business in its core database. Now you can be found by more than 22 million new navigation users per year. The numbers of new users are growing rapidly; specifically the purchasers of Personal Navigation Devices (such as Navigon or Garmin) and Mobile phones with navigation systems are increasing significantly. This group alone is expecting growth of 29 million new devices in Europe by the year 2009. They can find you in their system by searching your company name, business category, or find you by your logo*, which will show up on their GPS-enabled device' screen when an user is driving or walks in a city. 

* Merchant's logo (icon) can be attached to a Point of Interest for a minimum of 3 locations.

    What is Direct Access™?

In 2006 the company launched a service that allows retailers to directly access the NAVTEQ digital map used by millions of location-enabled consumers around the world every day: the NAVTEQ DIRECT ACCESS™ Program. Through the means of it, navigation systems users choose and route to high use retail Points of Interest such as restaurants, hotels, banks / ATM’s, gas stations, stores and other over 50 categories in their system.  Merchants participating in NAVTEQ Direct Access™ now enjoy a global, cost effective way of exposing all of their retail locations - even recently opened and newly acquired ones - in the most widely used digital map.

At the heart of every GPS-enabled device and in-vehicle system is a digital map. Car navigation systems, portable navigation devices and cell phones with navigation are changing the way people find the places they want to shop, eat or frequent.

NAVTEQ Direct Access™ offers new customers rich possibilities by leveraging the digital map to reach today’s mobile consumer. Unlike other media types and channels, NAVTEQ Direct Access™ and the digital map gives visibility to location's information on demand when the consumer is at the decision-making point. Because the map is always in the user’s navigation system regardless of where they go, mobile consumers will always have the participating merchants’ locations with them.  

Advertise your locations with NAVTEQ Direct Access™, and every one of your stores will be precisely positioned on the NAVTEQ Map, the map used 100 million times a day.

It’s a cost effective way to make sure consumers can find your brand and your businesses' locations in today’s mobile world!

 Click here to open the NAVTEQ Direct Access™ official sheet.